Assessment: Marketing Managers
IT Skills assessment for marketing managers
Marketing department is one of the most important departments in a modern organization as it includes all the actions required in order for a product or service to reach the final consumer. The skills required for these positions include knowing how to operate various applications, as the marketing department is one of the most prominent departments related to the visual presentation of information to customers, partners and other departments. Depending on the size of the organization, the marketing department may consist of one or two executives, or may be large enough to employ a team of specialized executives.
The day-to-day responsibilities of marketing managers involve:
- Conducting surveys and analyzing data for decision making
- Analysis of questionnaires
- Preparation of reports, brochures, training files, etc.
- Organizing presentations during visits by clients, schools, etc
- Conducting market research and analysis, interpretation and presentation of results
- Presentation of ideas/strategies
In order to perform their duties properly, these executives must know very well how to operate various applications so as to produce the desired result.
Job positions with similar typical skills
Jobs with similar formal qualifications include: Marketing Officers, Marketing Assistants, Market Research Analysts, Media Analysts.
What does TEST4U recommend?
These jobs require an elevated level of skills for various applications. For a clearer result and a better picture, we suggest the assessing the candidates’ skills in the applications:
- Manage Data Cells and Ranges
(Formatting and conditional formatting, cell naming, find and replace) - Formulas and Functions
(SUM, AVERAGE, COUNT, MIN, MAX, CONCAT, IF, AND, OR, FIND, SEARCH, REPLACE, MID, WORKDAY.INTL) - Advanced Formulas
(VALUE, IFERROR, INDEX, MATCH, DAY MONTH, DATE, VLOOKUP, AVERAGEIFS, COUNTIFS) - Advanced Charts and Tables
(Pivot tables and charts, import data, advanced charts)
- Formatting
(Styles, paragraph settings, wrapping style, picture layout) - Referencing and Columns
(Columns, table of contents, bookmarks, captions) - Enhancing Productivity
(Text to table, table to text, table formulas, sections, macros, mail merging) - Collaborative Editing and Fields
(Insert and modify fields, track changes, document protection)
- Manage Slides
(Views, themes, layout, printing, slide transitions) - Manage and Format Text
(Alignment, fonts, hyperlinks, dates, textbox, footer) - Tables and Charts
(Insert and format tables, charts and SmartArt) - Graphical Objects
(Grouping, alignment, formatting and copying of graphical objects)
- Mail Creation
- Mail Organizing
- Outlook Settings and Printing
- Calendar
- Contacts
- Mail Management
The assessment uses Microsoft Office 2019
The assessment syllabus covers formulas and functionality common in the following versions of Microsoft Office:
Microsoft Office 2016, Microsoft Office 2019, Microsoft Office 2021, Microsoft 365
Also, the interface of Microsoft Office remains mostly similar for all the above versions of Microsoft Office.